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Third-Millennium Designers | Lifestyle Artists | Award-Winning Design | Signature Style | Global Vision | Key Territory | Crafted Innovation.
© 2006–2026 PREMOLI DI BELLA - All rights reserved - P. Iva 06800310960
Giovanni Premoli, Dario Di Bella
-ok.jpeg "Giovanni Premoli and Dario Di Bella, Italian creative duo PREMOLI + DI BELLA.")
Our journey from Italy to the World
Premoli + Di Bella: an established creative duo in the high-luxury segment, honed in Italy, with a distinctive style that fuses heritage and crafted innovation across women’s, men’s and lifestyle. Called to lead brands with vision and substance, award-winners in London and Las Vegas, recognized in Milan, with a solid global press presence across Italy/Asia/USA. Key Territory Experts with over twenty years steering major groups: retail strategy, creative team leadership and a fluent dialogue with production networks. Their strength: a recognizable Signature Style, the ability to shape global identities, bringing beauty and innovation.
A Signature Creative Universe
A curated visual journey through fashion, accessories, lifestyle, interiors and creative direction, revealing the distinctive world of PREMOLI + DI BELLA.
Premoli + Di Bella
Rooted.
Refined.
Forward.
We create with our eyes on tomorrow and our hands in tradition. Our vision moves forward, in constant dialogue with the past. Craftsmanship is our language, heritage our foundation. From roots to innovation, we shape timeless modernity. Because the future is strongest when it remembers where it comes from.
New York
SERGIO SOLDANO
“Both this collection and this evening are born from a deep conviction, shared with Maestro Sergio Soldano: that fashion holds an emotional truth and represents one of the most authentic languages through which to express culture, memory and imagination. Fashion is not only about form, but also about feeling, gesture and storytelling. Being here tonight, surrounded by friends, supporters and partners such as FGI and Printemps New York, is the most meaningful way to honor this vision and celebrate the return of the Sergio Soldano Maison.”
Giovanni Premoli & Dario Di Bella Creative Directors Sergio Soldano
Sergio Soldano
FASHION TRENDSETTER
Now under the creative direction of Giovanni Premoli and Dario Di Bella, Sergio Soldano presented a virtuosic collection marked by expressive stylistic courage and Italian artistry.
Among the notables of the New York fashion world in attendance were FGI President and CEO Maryanne Grisz and CEO of Printemps America Thierry Prevost, among others. Sergio Soldano Creative Directors Giovanni Premoli and Dario Di Bella were present to personally introduce the collection, joined by Antonio Lemma, Founder of Desire Holding, S.A. The elegant crowd of Manhattan …..
New York
SERGIO SOLDANO IS BACK.
A RETURN TO THE MOST CHALLENGING CITY IN THE WORLD.
“Sergio Soldano once dressed Elizabeth Taylor, Grace Jones and the icons of another era. Then the brand disappeared. Now it returns, not in Rome, not in Milan, but in Manhattan. In this episode of The Rubis Show .…
In the boudoir of Printemps New York .…”
PREMOLI + DI BELLA PET LOVERS
Iconica
PREMOLI + DI BELLA Pet Design debuts with the "Iconic" theme, symbol and expression of the brand, where accents of pure modernism in an "avant-garde" key are told in a Street Style, an expression of the daring creativity of the duo Giovanni Premoli and Dario Di Bella.
VANITY FAIR
VOGUE
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The Soft Dog Bed
A bed designed for both dogs and cats (small and medium sizes), crafted in velvet ..…
Some call them natural antidepressants. Our pets always manage to bring a touch of good mood …..
A BEAUTIFUL AND INVITING DOG BED
Like those from the PREMOLI + DI BELLA Pet Design collection: a line dedicated to .….
Sergio Soldano
Between Fashion, Art, Tradition and Innovation
“We view each piece of this collection as an evocative, wearable artwork: rich in cultural nuance and intended to become the cornerstone of a refined and vibrant wardrobe”.
Giovanni Premoli & Dario Di Bella Creative Directors Sergio Soldano.
The Sergio Soldano Relaunch
Creative leadership for an iconic Italian fashion house, from collection vision to international presentation.
Sergio Soldano
A Renaissance in Luxury Womenswear Rooted in Artful Legacy and Expressive New Vision
“It was not our wish to quote directly from the past in concrete forms or silhouettes. Rather, Sergio Soldano’s legacy lives on as a living language that runs through the collection, particularly within the prints, the beating heart of the creative narrative,” says Giovanni Premoli, “Within these prints, memory becomes vision and heritage transforms into visual language. The elevated craft, distinct new forms, materials, and artistic flourishes remain intimate reminders of our house’s Italian roots and ‘Made in Italy’ ethos.”
Sergio Soldano
LIBERTE' PRESS
A Fresh Start
Founded in 1968, Sergio Soldano built a name for bold shapes, strong color and designs that celebrated women. Now the brand begins a new chapter led by creative directors Giovanni Premoli and Dario Di Bella.
Instead of looking back and recreating old pieces, the designers chose to build something new. They treated the house history as inspiration rather than a blueprint.
Every silhouette was newly designed. Accessories were reworked from the ground up. Many prints began as oil paintings on canvas before being transferred onto silk and other fine fabrics. The focus stayed on Italian craftsmanship and careful detail…..
Sergio Soldano
The Form of Art, the Gesture of Fashion
“Sergio Soldano captivates Cannes at TFWA with a signature art print, a pop-up tribute to Made in Italy, and the debut Travel Bag from the FW 26-27 Collection. All conceived by the duo Premoli and Di Bella, the brand’s Creative Directors”
TGCOM 24
DAILY NEWS
FASHION UNITED
During the show, held at Printemps New York in partnership with Fashion Group International Inc. (FGI), creative directors Giovanni Premoli and Dario Di Bella, who were appointed following Sergio Soldano's acquisition by Desire Holding in 2024, laid out a new visual language for the luxury brand …..
It's official: Italy has invaded France.
New York Fashion Week brought iconic Italian brand Sergio Soldano to the packed French department store Printemps in the financial District on Wednesday. “It's amazing here,” said Dario Di Bella, one of two of Sergio Soldano's creative directors along with Giovanni Premoli …..
The return to the international fashion scene. Sergio Soldano celebrated its relaunch with an exclusive event held during New York Fashion Week. The Italian maison presented, in the heart of the Big Apple, its Fall/Winter collection …..
FengLay.Dn
Handmade & Art Culture
Each of our creations begins from a shared principle: to immerse the wearer in an authentic journey, one that bridges contemporary vision with the depth of Italian heritage and master craftsmanship. Through rigorous research and continuous experimentation, we explore past, present and future techniques, refining artistic processes with both stylistic sensitivity and technical precision. This dialogue between culture and construction allows every piece to transcend trend, becoming not merely a product, but a crafted expression of knowledge, identity and enduring beauty.
From Atelier to Cinema
Premoli + Di Bella
Nessuno mi può Giudicare
Our aesthetic moved effortlessly from fashion to film with “Nessuno mi può giudicare” (RAI Cinema), directed by Massimiliano Bruno and starring Paola Cortellesi, Anna Foglietta, Raoul Bova and Rocco Papaleo. A natural extension of our signature style into the language of cinema, celebrated with the Nastro d’Argento for Best Comedy.
Conti Milano
Beyond Trends
In a fashion system defined by acceleration and constant transformation, true expertise lies not in following change, but in understanding and directing it. Trends are not observed at surface level, they are interpreted through their cultural roots, social evolution and industrial translation. Only through this depth does innovation become structural rather than seasonal.
FengLay.Dn
Global Intelligence
Working across international markets and diverse cultural landscapes allows for a layered reading of the contemporary world. The management of multicultural teams and the dialogue with global production networks transform complexity into clarity and diversity into coherent creative language.
Conti Milano
Vision Meets Strategy
Creativity and strategy operate as one unified discipline. Collections become instruments of positioning and storytelling, where aesthetic refinement meets market awareness. It is within this synthesis, between culture, vision and execution, that a truly global creative leadership takes shape.
FengLay.Dn
The Power of Listening
Everything begins with listening. Not as a passive act, but as a conscious stance. A brand cannot exist in isolation; it breathes through dialogue, through a living connection with its audience and its cultural territory. Design becomes interpretation, where different perspectives, disciplines and market sensibilities intersect and generate meaning. When these dimensions are understood and translated with clarity, creativity evolves into direction. In today’s global landscape, listening is not humility, it is vision, resonance and the foundation of lasting identity.
LIFESTYLE
BAZAAR
MANS UNO
Kaltendin
Designing Growth
“Leading a publicly listed fashion group with 580+ mono-brand stores since 2014 has meant going beyond design, transforming vision into growth, identity into scale and creativity into measurable impact.”
Giovanni Premoli & Dario Di Bella
Global Creative Directors - Kaltendin Fashion Group
PREMOLI + DI BELLA PET LOVERS
.jpeg "PREMOLI + DI BELLA Pet Design Blusicilia catalogue inspired by Sicilian architecture and Mediterranean blue.")
BluSicilia
History. Journey. Dream. BluSicilia is conceived as a sensory immersion into the absolute Blue of Sicily, where Baroque opulence meets the sea and art becomes living memory. Amid honeyed gold, sun-ripened citrus and turquoise horizons, the island’s culture transforms into a powerful, theatrical aesthetic language. Within this suspended atmosphere, craftsmanship becomes narrative: the tambour-embroidered Bargello stitch captures the waves, from deep blue to luminous turquoise, restoring movement, identity and a profound sense of belonging.
The Art of Living
It is a refined journey into the world of lifestyle undertaken by the creative talents Giovanni Premoli and Dario Di Bella, where, under the label Premoli + Di Bella Home, Art and Creativity become a powerful expressive language and narrative force. Each collection evokes distinct worlds through a sophisticated, impressionistic approach, entering homes with discretion while leaving an unmistakable imprint: Style. Interwoven within this vision are meticulous attention to detail, refined craftsmanship and a carefully curated selection of premium materials and accessories, defining its excellence and distinctive aesthetic.
Premoli + Di Bella Home Linen
Style, At Home
PREMOLI + DI BELLA Home Linen embodies a timeless and unmistakable aesthetic, where refinement meets versatility. Its creative language moves effortlessly between classic and contemporary, harmonizing with diverse interior styles while elevating each space with understated sophistication. The collection unfolds as a curated universe of textures and details: soft cotton percale bed sets, sculptural duvet covers and quilts, sumptuous velvet throws for living and sleeping areas, and decorative cushions in velvet and satin, each piece designed to infuse the home with charm, depth and distinctive character.
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VOGUE
CASE TASCABILI
Giovanni Premoli and Dario Di Bella are the two young creative minds behind the brand PREMOLI + DI BELLA. They love to describe themselves as “artisans in the service of fashion”…..
Valentine’s Day: Gifts to Say “I Love You”. We’ve thought of lovers, but also of broken hearts. Fashion gifts or home pieces, experiences to enjoy together or alone …..
The most romantic day of the year, bringing couples together with new declarations of love. February 14th is the perfect occasion to give (or receive) a gift that truly moves the heart …..
The Italian Way to Celebrate
The art of hosting, caring for guests, celebrating a special occasion, or simply indulging in the pleasure of dressing the table with something beautiful and unconventional embodies the essence of the Italian lifestyle, so admired and sought after around the world. From this culture of conviviality emerges the inspiration behind PREMOLI + DI BELLA, who interpret the table as a narrative space where tradition and modernity converge. A collection capable of evoking the allure of a festive occasion, reimagined through a vibrant contemporary language in dialogue with an aesthetic defined by a bold street accent.
Premoli + Di Bella Home Linen
The Shape of Conviviality
Thus takes shape the PREMOLI + DI BELLA table collection: textiles designed to dress the table, a symbolic space of sharing and ritual. Through a fashion-forward and generational narrative, the table transforms into a visual and cultural experience. Tablecloths, napkins, runners, placemats and kitchen accessories feature exclusive designs, an expression of bold creativity that dialogues with quality, attention to detail and refined craftsmanship, giving life to a contemporary and distinctive aesthetic.
CASA
SENSI DEL VIAGGIO
MONTENAPOLEONE Glam
Premoli and Di Bella. The art of hosting, caring for one’s guests, celebrating a special occasion, or indulging in the pleasure of dressing the table with something beautiful and uncommon lies at the heart of the lifestyle …..
From plates to tablecloths and lighting: here are our perfect ideas to place under the tree or directly on the table for the holiday season …..
Italian design embraces contemporary culture, where modernity meets elegance. Giovanni Premoli and Dario Di Bella, defined as Third-Millennium designers and artists …..
A Ritual of Rest
The bold creativity of the two designers finds in the bed collection an intimate and profound expression, where storytelling and research converge to redefine the very concept of rest. Attention to detail, refined craftsmanship and a commitment to the quality of materials become the tools that transform the bedroom into a space of balance and well-being. Experimentation and cross-influences expand the meaning of tradition, giving rise to a universe that blends luxury with contemporary comfort in a sensory narrative that envelops, welcomes and elevates the act of rest into an aesthetic and cultural experience. It is within this synthesis of creative vision and design precision that PREMOLI + DI BELLA affirm their distinctive identity, turning rest into a gesture of style.
Premoli + Di Bella Home Linen
Urban Rest
The PREMOLI + DI BELLA Home Linen collection expresses the duo’s streetwear soul, reinterpreted within the most intimate space of the home: the bed. Art, music and urban culture translate into bed sets, duvet covers and quilts in soft cotton percale, where contemporary energy and refinement coexist in perfect balance. Paired with velvet cushions and plush cotton towels, the bed becomes the visual and sensory focal point of the space, transforming rest into a gesture of identity and style.
FASHION NETWORK
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THE CUBE MAGAZINE
Giovanni Premoli and Dario Di Bella have signed a textile line for the Mirabello Carrara collection, the luxury division of the Caleffi Group, featuring youthful and exclusive products for the bedroom, bathroom, and living areas …..
Mirabello Carrara, the luxury division of the Caleffi Group, has secured the production and distribution license for the home linen line of the brand Premoli + Di Bella, created by the creative duo …..
Infinitely Décò by Premoli + Di Bella, celebrating International Women’s Day …..
FALL IN LOVE
FengLay.Dn
Crafted for the Vow
A wedding is a ritual, a moment suspended between memory and future, where every detail becomes an expression of identity. The ceremonial menswear look is not merely a suit, but a quiet declaration of style: impeccable lines, studied proportions, precious fabrics, and tailoring that reinterprets formal elegance through a contemporary lens. The garment accompanies a man on one of the most meaningful days of his life, becoming presence, confidence, and charisma. Because a wedding, before being an event, is an affirmation of personality.
Premoli + Di Bella
CASA STILE
DESIGNING CREATIVE WEAVES
Meetings with Textile Designers
What are the distinctive skills a textile designer must possess to carry out their work at the highest level? And how can the different qualities of fabrics and their various end uses influence the design process?
We posed these questions to designers who explained how fabric can become a powerful medium for storytelling. “Knowing how to design and having the ability to create diverse product collections, whether for home textiles, apparel or accessories, explain Giovanni Premoli and Dario Di Bella, founders of the brand Premoli + Di Bella, is no small achievement today and is indeed quite rare ..…
Premoli + Di Bella
10th CENTURY
SICILY – PALERMO – KALSA
“It is said that in the Arab quarter of Palermo there once lived a beautiful young maiden who spent her days tending to her flowers. One day, a young Moor passing beneath her balcony noticed her as she cared for her plants and instantly fell in love. He immediately declared his feelings and the young maiden returned his affection. However, the Moor was already married. When the maiden learned that he would soon leave to return to his family, she waited until nightfall and killed him in his sleep. She cut off his head, turned it into a ‘grasta’ (a vase), planted fragrant basil inside it and displayed it as a trophy on her balcony. Watered each morning with her tears, the plant flourished magnificently. The lush basil aroused the envy of the neighborhood’s inhabitants, who, not to be outdone, began crafting terracotta vases shaped like the head of a Moor.”
“IL MORO”
“LA FANCIULLA”
Green Attitude: Tradition in Motion
An ancient thread runs through the green. From the geometric rhythm of the Florentine Bargello stitch emerges Green Attitude, a theme that transforms artisanal memory into contemporary energy. Botanical forms move between embroidery and digital vision, creating a subtle balance between past and future. Color becomes breath, freshness, character. Tradition in motion means precisely this: not preserving history as it was, but evolving it into a new language capable of speaking to the present with intensity and style.