Giovanni Premoli and Dario Di Bella, Italian designers and founders of PREMOLI + DI BELLA.

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ABOUT

LUXURY DESIGNERS FOR THE ITALIAN HERITAGE

INTERNATIONAL TERRITORIES EXPERTS

As Creatives, we have invested our time in mastering the knowledge of Markets, both national and international. Markets are made of people, and people belong to their territories. Each territory has its own precise characteristics: cultural, climatic, political and behavioral, which, if not understood and properly approached, place you outside the System. This path has led us to be recognized and appreciated internationally as the “Designers of the Third Millennium, Artists of Lifestyle”.

(Mention - Ble, London 2019)

ICONIC AND GLAMOROUS, THEY LOVE TO EXPRESS THEMSELVES THROUGH LIFESTYLE, MOVING ACROSS DIFFERENT LATITUDES, TYPES OF CONSUMERS AND DIFFERENT NEEDS. DESIGN? IT IS THE TOOL THEY USE TO TELL STORIES OF PEOPLE, WITH PEOPLE, IN AN INNOVATIVE, INCLUSIVE AND DEMOCRATIC WAY, PROMOTING IN ALL ITS FORMS ART, CRAFTSMANSHIP AND TRADITION.

Giovanni Premoli and Dario Di Bella are a consolidated and recognized Italian creative duo, which ranges from women's collections to men's collections, from accessories to home furniture, from lifestyle to textiles, and even to the beloved Pet world.

Their style, named "IconicGeometric," is defined by their ability to use lines and geometries to tell the Italian spirit through the opulence of elements, decorations, colours, prints, and typical shapes reworked from both Italian and Sicilian cultures, blending them with the rigor and sobriety of the Lombard tradition.

They know the territories: Europe, the USA, the Middle East, and Asia. They have an international Italian spirit and a strong ability to read and understand the economic-financial indicators of the markets. They have proven to be competitive and innovative in the creative processes entrusted to them.

In 2007, during women’s fashion week, the Duo presented their collection in Milan. Many celebrities have turned to the Duo over the years to be dressed by them both on the red carpet and during television appearances. In 2008, the Duo fought within the fashion system to raise awareness on the use of models over size 42. The initiative “Anorexia Stop” was born, and the Italia 1 news program Studio Aperto dedicated the first national television forum and casting to the project. In 2009, Hoepli Editore dedicated an exhibition to the Duo in its historic Milan bookshop, entitled “Il Diavolo & L'Acquasanta”, to promote and disseminate the photographic campaign on the theme “Body Positivity” to new generations. In 2010, the Duo created a cult fashion accessory: the GlamMy Bag. In 2011, under the direction of Massimiliano Bruno, in “No One Can Judge Me” with Paola Cortellesi, Anna Foglietta, and Raul Bova, the Duo’s outfit was selected for the key scene of the film. In 2012, the Duo, with the role of Design Directors, was called to lead the LIAONING FENGLEI CUSTOM CLOTHING & FINERY Ltd group, a men’s clothing and fine leather accessories company overseeing the brands: FENGLAY, FENGLAY.DN, and 8.8, a high-end men’s brand in the luxury segment, with HQ in Shenyang city. Thanks to achieving company objectives and the notoriety gained in the Asian market, in 2015 the Duo entered, as Creative Directors, the Asian giant KALTENDIN FASHION CO. Ltd, a company listed on the Hong Kong Stock Exchange. The brands directed by the Duo included the first line KALTENDIN, the second line men’s and women’s sportswear KALTENDIN Life&Golf, and all accessory lines. At the same time, in 2016, on Italian territory, they designed, on behalf of the brand’s licensee company, the new traveller clothing collection “Only One Season” for the brand BAGUTTA: a total look presented in Florence on the occasion of Pitti. They collaborated with MATTEO GRASSI S.p.A. on the creation of furniture pieces. Well-known footwear and clothing brands called them as “ghost designers” to establish creativity within style offices in certain foreign territories. For the CONTI Milano brand, they collaborated on the development of women’s collections. In 2019, the BLE of London dedicated the opening of the Fashion Activation to the creative Duo, consecrating them as “The Designers of the Third Millennium, Artists of Lifestyle.” As independent designers, they are recognized and rewarded for their lifestyle brand PREMOLI+DI BELLA. Numerous collaborations have allowed them to express their creativity, rich in awareness and distinctiveness, among which are their work in home textiles with MIRABELLO CARRARA S.p.A. and CALEFFI S.p.A. Group. For the PREMOLI+DI BELLA Home Linen brand, they also developed the PREMOLI+DI BELLA Pet Design collection, in perfect balance between the animal and human worlds, in strong connection with interior design and home décor, created by FERRIBIELLA S.p.A. In 2021, the Duo was further recognized internationally for their journey, having been nominated finalists in the Home Decor category for the PREMOLI+DI BELLA brand at the Licensing International Excellence Awards in Las Vegas, where they were awarded the Gold Star in recognition of Innovation and Professionalism. In 2024, the international DESIRE HOLDING Group, with branches in the USA, the United Kingdom, the Netherlands, Brazil, Switzerland, Dubai, and Italy, enlisted them as Creative Directors for the relaunch and repositioning of the SERGIO SOLDANO brand, in all its categories, owned by the Group.

The Foundations of a Creative Vision

Before becoming a creative duo in 2006, Giovanni Premoli and Dario Di Bella built two complementary yet equally powerful professional worlds. Giovanni established himself as a designer with a rare command of both creative vision and garment architecture, shaping his language through fashion illustration, pattern making, collection design, garment construction, production and quality control. Dario developed a strategic profile across communication, marketing, events and brand image, working on high-level projects across automotive, fashion, luxury watchmaking and institutional events. His path strengthened a refined understanding of positioning, image, storytelling and the way a brand is perceived by its audience. Their alliance brought together imagination and precision, product culture and brand narrative, creative authorship and strategic vision: the foundations of the distinctive identity of the creative duo.

GIOVANNI PREMOLI

Born in Soresina, in the province of Cremona, Giovanni Premoli began his training as a pattern maker and fashion illustrator at the Istituto Moda Industriale in Bergamo, later consolidating his technical background at the Istituto Secoli in Milan, where he refined his skills in pattern making, design and garment construction.

Giovanni Premoli’s career began in leading production companies such as Sfarzo S.r.l., Confezione Katy S.r.l., Conti S.r.l. and Cieffe S.r.l., which developed garments and collections for renowned brands including Betty Jackson, Prada, Zegna, Ungaro, Dior and Valentino. These experiences enabled him to acquire invaluable expertise in production processes, pattern making and quality control.

“

THE ONLY SOURCE

OF KNOWLEDGE

IS THE EXPERIENCE

”

DARIO DI BELLA

Born in Catania, his education began at the Real Collegio Carlo Alberto I of Turin. He obtained his scientific diploma at the Collegio San Giuseppe in Turin and then pursued a five-year academic program in Economics and Commerce at the University of Turin. He was then awarded a scholarship and moved to Milan, furthering his training at the Tessile di Como (Seri.Co). His professional experience began in the field of communication with Euphon S.p.A., working in the International Press Office in Barcelona and Cannes for clients such as Fiat, Lancia and Alfa Romeo. He then continued at Equipe S.r.l., working across marketing, design, events and communication for clients such as Pisa Orologeria, Belstaff, Chiarugi, Mossa, Versace and the Fondazione Fiera Milano, Big Events Area.

AWARDS

LAS VEGAS, 2021

LONDON, 2019

London, ExCeL Exhibition Centre, the BLE (Brand Licensing Europe) dedicated the opening of its fashion section to PREMOLI+DI BELLA: a tribute to the journey of the brand and the creative Duo, defined by their ‘international Italianness.’ The Fashion Activation was inaugurated at Entrance No. 5 of the fair with giant photographic panels, product installations and a conference where they were recognized as “The Designers of the Third Millennium, Artists of Lifestyle”.

Las Vegas, Mandalay Bay Convention Center, the BLE (Brand Licensing Europe) at the Licensing International Excellence Awards, Giovanni Premoli and Dario Di Bella were internationally recognized for their journey of excellence across multiple product categories, highlighted by avant-garde storytelling and a clear, distinctive design vision. The duo were named finalists in the Home Decor category and honored with the Gold Star Award, celebrating their Innovation and Professionalism.

MILAN, 2007

MILAN, 2006

Best Creative and Innovative Duo of the Year: award promoted by the Province of Milan and the Milan Chamber of Commerce, recognizing an innovative and forward-thinking creative direction within the Italian design landscape.

Knock Hour a Day Initiative: promoted by the Municipality of Milan through the Department of Sports and Leisure, led by Giovanni Terzi, this recognition was connected to an initiative aimed at promoting sport as a balance between body and spirit. The project embodied a broader philosophy of lifestyle, where physical training becomes inspiration for a contemporary aesthetic and a new fashion movement rooted in well-being, discipline and identity.

MEMBERS

PREMOLI + DI BELLA creative duo joins Fashion Group International in New York, marking an international recognition in luxury fashion.

NEW YORK, 2025

New York, January 2025 - the Duo enters as members of FGI, Fashion Group International, a prestigious fashion association based in New York.

This step marks the international recognition of their creative journey, placing them within a global network dedicated to promoting and supporting innovation, culture and talent in the luxury sector.